We build real-time, Unreal Engine-powered car experiences that sell before the test drive.
As close to the real car as the screen allows.

Luxury cars need more than a rotating render. Nexus Labs builds cinema-grade, real-time 3D worlds that let buyers experience the car before the appointment, the flight, or the deposit. Every surface is measured, every reflection behaves like it does in reality, and every interaction is designed to feel deliberate.
It's the closest your customer can experience the car without stepping inside.
A private working session with your creative and product leads.
Photogrammetry, CAD ingest, hand-tuned materials.
Cinematography and sound authored per environment.
One embed. Every browser. Every device.

Fig. iii. Hand-stitched leather, brass dial, ref. 1925
Our material library covers over 340 automotive-grade surfaces: leathers, metals, carbon, Alcantara and more. Each is scanned and tuned so close-ups feel as real as the cabin itself.
We build a limited number of vehicle experiences each quarter. Tell us about your brand, your product, and what you want the configurator to do. We reply within two working days.